Groove's new data-driven back-officetechnology helps maximise operator performance

Aggregator and platform Groove has been on a technology drive to celebrate the company's sixth birthday as well as adding a fresh look their brand and website. Showing their technology muscles, the latest round of development has been to create new easy-to-use operator tools to further facilitate operator success.

Over the last six years Groove has partnered with over 100 content partners as the company has firmly established itself as a competitive platform supporting a cluster of over 500 casino brands. As a result the company has reframed their brand look and feel with a redesign of logo and a new website launch that is more contemporary and modern.

The refreshed company introduced a new data-driven artificial intelligence tool for operators during ICE2023 in London that automatically recommends content to personalise lobbies, keep engagement levels optimised and help drive revenue. The revolutionary product was well received during ICE and has been designed to deliver the best casino experience.

Groove's team has continued to refine their service vision and mission and is working to introduce easy-to-use technology that helps maximise casino ROI through the implementation of analytics at the macro-level that identify the best games for each market and individual casino brands.

In addition, the company's back-office has seamless access to other key differentiators for casino brands, such as tournaments and free spins, which can be deployed rapidly to impact market behaviour and generate excitement around casino brands that translates into game time and sustainable revenue streams.

Operators are now able to more efficiently manage the betting process and gather data on the outcomes of various initiatives in one screen using the new feature, while having full control of their own admin. The data-driven Recommender tool is easy to navigate and there are plenty of opportunities to discover new content.

With a strong roster of game partners, Groove continues to grow its library of games, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. They include bingo, sports betting, casino games and content that is compatible with lottery providers.

Yahale Meltzer, COO and co-founder at Groove, added: “Groove has become a market leading contender in the iGaming space underpinned by solid management, reliable and scalable technology alongside world-class service to our operator cluster. I look forward to continuing to be a driver of our mission and to being part of the team executing the company’s future growth strategy.”