Groove has officially ignited its 10-year anniversary celebrations at ICE Barcelona 2025, marking a significant milestone in iGaming innovation. Over the past decade, Groove has evolved from a fledgling technology start-up into a globally recognized aggregator and platform powerhouse, partnering with more than 100 operators and amassing an impressive catalog of 15,000+ titles.

As the industry converged in Barcelona, the Groove team took the opportunity to reconnect with partners, forge new collaborations, and share insights on the latest trends shaping the future of iGaming. Their forward-thinking solutions—powered by AI-driven analytics—enable operators to expand into new markets with confidence, tailoring the player experience through data-driven insights and localized offerings.

Reflecting on this milestone, COO and co-founder Yahale Meltzer remarked, “Reaching the 10-year mark is a testament to the collective effort of our team, partners, and clients. ICE Barcelona 2025 felt like the perfect moment to celebrate our journey so far and look ahead to an even more innovative future.”

Groove is now setting its sights on the next chapter of its success story. Backed by a decade of achievements and a relentless drive for innovation, the company stands poised to shape the iGaming landscape for years to come.

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